About Todd Copilevitz
Todd Copilevitz is the least-likely guy you'd ever find working in advertising. A hard-nosed journalist for more than a decade, he began his interactive career as a syndicated columnist for The Dallas Morning News. With the launch of Dallasnews.com he got the bright idea to throw himself into the Internet.
Since then, he's built a track record of ground-breaking projects that have earned high marks from his clients and respect from his peers. Todd is still hard-nosed, only now he applies the edge against half-baked concepts and over-hyped technologies. Time and again, he finds the path that will take clients to new terriorty while not going over the edge.
For more than a decade, he's been championing the critical role of content in online marketing. His innovative strategy of blending marketing messages with consumer dialogue has led to ground-breaking work for Nokia, The Home Depot, Hyundai, Dr Pepper/Seven Up, AT&T and Harrah's.
Blogs and social networking have been part of the mix for Todd's clients for more than five years now. In fact they form the cornerstone of his conviction that the future of marketing is in content that consumers want to receive, and not just blasting them with messages.
What others say about Todd's work
An advertising agency principal
"The Richards Group, the largest independent advertising agency in America, puts a premium on those with the ability to produce strategic insights, not just tactics. In the field of interactive, Todd had no equal at this. He acheived significant results for every client with whom he dealt. He is also an excellent presenter and worked with me to win several major new business competitions."
An interactive agency director of content
"I have been consistently amazed by Todd's ability to walk into a room, grasp a client's interactive challenges with lightning-like speed and then come up with an envelope-pushing creative solution. I've yet to see someone who can get clients as excited about the opportunities online as Todd can."
A marketing agency group account director
"Todd is a strong account leader. His clients regularly turn to him for strategic insight and solutions that are grounded in consumer needs. He is known for bringing thought leadership to accounts across the agency."
A communications strategist
"Todd has a remarkable ability to incite and motivate change. His vision and inspiration provided a solid core for our team, and the basis for countless trendsetting projects. He was also a fantastic manager -- monitoring our progress often and providing encouragement, advice and support."